In retail, a planogram is a visual representation or diagram that shows how products should be displayed in a store. Planograms are an important tool for visual merchandising, inventory management, and store layout design. They are created with the intention of maximizing sales and improving the customer shopping experience by ensuring that products are displayed in a logical, attractive, and easily accessible manner. Planograms typically include information such as product placement, shelving height, and quantity of products to be displayed. It is a detailed plan that outlines the placement of products on shelves, displays, and other areas of the store. Planogram DefinitionĪ planogram is a visual representation or diagram of how products should be displayed in a retail store. It is a tool used by retailers to create an efficient and effective store layout that drives customer engagement, sales, and profit.
The planogram shows how the products should be displayed to maximize sales and profitability, taking into account factors such as customer traffic flow, product popularity, and sales history. Planogram is a detailed visual representation of a store layout that includes the placement of products, their quantities, and their specific positions. In this article, we will explore what planogram is, its benefits, and how it works.
It is a powerful tool that helps retailers to optimize their store layouts, improve product visibility, and create a better shopping experience for customers. Planogram is a visual representation of how products should be arranged on a shelf or in a retail store to maximize sales and profitability. What is Planogram? Definition, Meaning and Concept
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